It's a privilege to share our insights on winning over the misunderstood Generation X beauty consumer in an article by Amanda Lim on cosmeticsdesign-asia.com.
Michelle Chan, the visionary founder and CEO of MISEICO, reflected on the nuances of this generation, aptly comparing them to the middle child – perpetually bridging gaps.
Generation X finds itself straddling the introduction of transformative technology like computers and mobile phones. This diversity is reflected in their technological inclinations. As Michelle Chan astutely puts it, 'some are tech-savvy, and some are not.'
Delve into the full article here. Our gratitude to Amanda Lim and cosmeticsdesign-asia.com for fostering such insightful discussions.
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William Reed’s CosmeticsDesign brand has been the leading online news source for the cosmetics and personal care industry for more than 13 years, leveraging their digital-first position to bring powerful insights and robust information to help your business succeed. Their team of award-winning journalists deliver daily news, analysis, online and face to face events, podcasts and video coverage of the issues and stories impacting decision makers in the industry.
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