How to win over ... The misunderstood Generation X beauty consumer by Amanda Lim,

How to win over ... The misunderstood Generation X beauty consumer by Amanda Lim,

It's a privilege to share our insights on winning over the misunderstood Generation X beauty consumer in an article by Amanda Lim on

Michelle Chan, the visionary founder and CEO of MISEICO, reflected on the nuances of this generation, aptly comparing them to the middle child – perpetually bridging gaps.

Generation X finds itself straddling the introduction of transformative technology like computers and mobile phones. This diversity is reflected in their technological inclinations. As Michelle Chan astutely puts it, 'some are tech-savvy, and some are not.'

Delve into the full article here.  Our gratitude to Amanda Lim and for fostering such insightful discussions.


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