MISEICO is the Minimalist Clean Beauty Company.  The name MISEICO perfectly encapsulates the core purpose of our brand: to deliver smart, clean formulations designed with your busy lifestyle in mind. In Kanji, MISEI (美清) means “Clean Beauty”, a name we believe chose us. 

At MISEICO, our minimalist clean beauty brand puts your health first.  We believe that when it comes to skincare, less is more.  We are passionate about helping you simplify your skincare routine into meaningful beauty rituals, with smart multi-functional skincare that support holistic skin health. 

Our effective, high performance clean formula are free from harmful toxins and irritants; they are safe for your skin and for the environment.

MISEICO is founded on the premise of  transparency.  What you read on our label is what you get in our products.  We are committed to safety, sustainability and kindness.  Our products are suitable for all genders, skin tones and skin types. 100% natural, cruelty-free and vegan. For us, the definition of clean beauty involves ethically-sourced, pure, and natural active botanical ingredients that are meticulously hand-blended with love and care.

I’m Michelle Chan, skincare formulator and founder of MISEICO. Inspired by my love of nature and passion for innovation, I invested two years of research into creating this “holy grail” product to set the benchmark within the clean beauty industry, with no compromise.

My desire was rooted in my personal experience, as I have struggled with skin problems since I was a teenager. I used to battle with acne, but have since moved on to struggle with rosacea, dull skin, acne scars, pigmentation, and of course aging.  As a mother of 2 with a busy, active lifestyle and a frequent flier, I was looking for natural skincare to accommodate the way I live on-the-go and having to adjust to different climates.  I am disappointed by the lack of truly effective clean skincare products; many popular brands have a shallow concentration of actives and require using multiple products to address various skin issues. I created MISEICO for those who, like myself, want an uncomplicated yet very effective, minimalist beauty routine that support their skin health.

A serial entrepreneur with 20+ years of experience in the corporate world. I have co-founded a company listed in the Singapore stock exchange, and is obsessed with excellence in quality and efficiency.  I decided to take these world-class standards and apply them in the clean beauty industry.  I’m devoted to challenging the beauty industry to do better in terms of sustainability and transparency, shifting away from mindless consumerism towards a luxury, minimalist and quality-focused ethos.

As a believer in sustainable self care, I advocate that your minimalist beauty ritual should be sacred, because it is one of the few times in your day that belongs to you, when you can feel calm and live in the moment. No one should compromise on that. I’m dedicated to delivering the most sensorial skincare experience, crafting natural skin treats ethically and with uncompromising integrity. MISEICO applies these principles at every level of our process. We pour every effort into creating wonderful products that do wonders.

With love and kindess
Michelle Chan