Meet our founder
"I’m Michelle Chan, trained skincare formulator and founder of MISEICO. Inspired by my love of nature and passion for innovation, I invested years of research into creating the first “holy grail” product to set the benchmark within the clean beauty industry, with no compromise.
My desire was rooted in my personal experience, as I have struggled with skin problems since I was a teenager. I used to battle with acne, but have since moved on to struggle with rosacea, dull skin, acne scars, pigmentation, and of course aging.
As a mother of 2 with a busy, active lifestyle and a frequent flyer, I was looking for natural skincare to accommodate the way I live on-the-go and having to adjust to different climates. I am disappointed by the lack of truly effective natural skincare products; many popular brands have a shallow concentration of actives and require using multiple products to address various skin aging issues. I created MISEICO for those who, like myself, want an uncomplicated yet very effective, minimalist beauty routine that support their skin health.
A serial entrepreneur with 20+ years of experience in the corporate world. I have co-founded a company listed in the Singapore stock exchange, and is obsessed with excellence in quality and efficiency. As a trained formulator and skincare expert, I decided to take these world-class standards and apply them in the clean beauty industry.
I’m devoted to challenging the beauty industry to do better in terms of sustainability and transparency, shifting away from mindless consumerism towards a luxury, minimalist, quality-focused and results-driven ethos.
As a believer in sustainable self care, I advocate that your minimalist beauty ritual should be sacred, because it is one of the few times in your day that belongs to you, when you can feel calm and live in the moment. No one should compromise on that.
I’m dedicated to delivering the most sensorial skincare experience, crafting natural skin treats ethically and with uncompromising integrity. MISEICO applies these principles at every level of our process. We pour every effort into creating quality and effective products that do wonders."
With love and kindness