MINIMALIST RITUALOne minute to youthful, radiant skin
Minimalist skincare for the busy women
MISEICO is the Minimalist Clean Beauty Company. The name MISEICO perfectly encapsulates the core purpose of our brand: to deliver smart, clean formulations designed with your busy lifestyle in mind. In Kanji, MISEI (美清) means “Clean Beauty”, a name we believe chose us.
At MISEICO, we put your health first. We believe that when it comes to skincare, less is more. We are passionate about helping you simplify your skincare routine into meaningful beauty rituals, with smart multi-functional skincare that supports your skin health.
We believe happiness lies in simplicity; in fact, our founder favours simplicity and quality above all else. Adopting a mindful lifestyle that does away with excess and sets you on a path to reducing stress, slowing down, and achieving inner balance every day.
Our philosophy is to extend beyond a minimalist beauty ritual with pure, potent and safe skincare designed with your busy life in mind. Get ready to create a sacred moment in your day to reconnect yourself and experience a calm moment of pure happiness.