We are thrilled that the MIRACLE POUR multi-active serumis shortlisted as a Finalist for Best New Ultra-Luxe Anti-Ageing product in the2021 Pure Beauty Global Awards. For a young business like us being shortlisted it’s an achievement in itself and we thank the editorial team for their consideration.
We are grateful for this honour being the finalist came despite some stiff competition of almost 800 entries from 42 countries around the world for the 2021 Pure Beauty Global Awards. The finalists are selected by Cosmetics Business editorial team. The judging criteria will be based on a product’s usability, effectiveness, unique selling points, packaging (where relevant), functionality and innovation. Winners will be revealed at a live virtual awards ceremony on May 12.
MISEICO, the MIRACLE POUR MULTI-ACTIVE SERUM
This 100% natural, high-performance serum is fortified with more than 24 nutrient-dense botanical ingredients. Backuchiol (the natural alternative to retinol), Spilanthes acmella (said to be a natural answer to Botox) and anti-wrinkle active Cylindrotheca fusiformis help brighten and firm skin, and reduce the appearance of fine lines and wrinkles.
A passion for better skin health is at the heart of everything we do. MISEICO takes a holistic approach to minimalist beauty by creating clean formula that are safe for your skin and the planet. We empower you to age with confidence and to support your skin’s health to reveal healthy, radiant skin in your 40s, 50s and beyond.
About the Pure Beauty Global Awards
The Pure Beauty Global Awards are hosted annually by Pure Beauty magazine and provide global exposure to new and existing brands who are taking the beauty industry by storm.
Winning a Pure Beauty Global Award is said to provide brands with global recognition in coveted Pure Beauty magazine, along with the title of being the best within a specific category.
Finalists of the Pure Beauty Global Awards 2021 will be judged by an expert panel and winners will be announced in May 2021 issue of Pure Beauty magazine.
the MIRACLE POUR multi-active serum has won the Editor's Choice Award from the 2021 Beauty Shortlist Awards! This award is truly a big highlight to us as a brand that consumers can completely trust. We are grateful to be recognised by the esteemed panel of judges across the globe that has tested and trialled our product for months before reaching a verdict.
Newly launched luxury clean beauty brand MISEICO is eyeing potential among older consumers that prioritise health above all else.
By Amanda Lim, cosmeticdesign-asia.com